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Audience Segmentation

Reach your high-intent audiences before you miss them.

Marketers and advertisers face fragmented data, rising costs, and audience fatigue in digital advertising. Without precise segmentation and actionable insights, campaigns struggle to deliver relevance, engagement, and ROI in an increasingly competitive market.

Overview

Transform your campaigns with precision and personalization

Cotality helps brands and agencies turn generic campaigns into personalized experiences. With direct-to-source insights and 350+ syndicated audiences, we connect with high-intent customers at life’s pivotal moments—driving unmatched ROI.

350+

syndicated audience segments for unmatched accuracy

40+

Demand-Side Platforms (DSPs) offer access to segments

22,000

direct sources with millions of records refreshed daily

Capabilities

Target right. Spend less. Win more.

Reach high-intent audiences with property-verified data. Cotality transforms generic campaigns into personalized experiences using 350+ segments and 40 years of intelligence. Direct platform integration fuels maximum ROI at pivotal life moments.
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Where precision meets performance

Activate with precision using unique, location-based audiences designed to drive action and measurable ROI.

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Insights faster, privacy first

Unlock insights faster through secure collaboration—supporting measurement and activation while protecting sensitive data and meeting evolving privacy standards.

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Drive meaningful business outcomes

Move from reach to results with trusted intelligence and expert insight behind every decision.

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Meet them before you miss them

Engage real people at pivotal moments like moving into a new home or starting a renovation.

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Direct-to-source intelligence

Leverage fresh, unique, and deterministic data to refine segmentation and optimize ad spend.

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Property data that pays off

Drive higher conversion rates and measurable ROI by focusing resources on high-value customers.

Products

Reach the right consumers with trusted, real-world audience intelligence

Reach the right consumers at the right moment with Cotality’s syndicated audiences on major DSPs. Our clean room and cloud solutions empower data syndication and digital audience files, supporting secure collaboration, measurement, and activation through trusted, real‑world audience intelligence.

Audiences File

Optimize campaigns with the Cotality Audiences File. Use this property dataset for precise audience segmentation and to maximize your marketing ROAS.

Building Permits

Access comprehensive building permit data for 1,500+ US areas. Get property insights on new construction, remodels, and job values via API, Snowflake, or Cloud.

Mortgage Data

Access 50 years of U.S. mortgage transaction history and property-level records. Analyze lender activity, NMLS IDs, and loan types with nationwide coverage.

Owner Transfer

Access 50 years of historical property sales and ownership transfers. Get comprehensive buyer/seller details and transaction history via API, Snowflake, or bulk

Property Characteristics

Fuel risk models, property analytics, and automated decision-making with a standardized, enterprise-grade dataset covering 154M+ parcels across the U.S.

Propensity Scores

Access nationwide six-month predictive property propensity scores. Leverage 800+ variables to anticipate listings, loans, and refinances.

Voluntary Lien Status

Query active mortgage liens, positions, and loan/lender intelligence for nearly 154 million parcels. Seamlessly integrate clean property debt profiles.
Differentiator

Data syndication for seamless audience targeting

Cotality’s data syndication delivers AI‑ready, intelligence‑driven data directly into the platforms brands and agencies already use—enabling seamless audience targeting, activation, and measurement. Teams can build bespoke audiences using rich, real‑world signals, moving beyond broad segments to create more precise, scalable campaigns.

By enhancing attribution and connecting exposure to real outcomes, Cotality helps marketers optimize performance and prove ROI. At the same time, the data fuels deeper insights—uncovering trends, refining strategies, and driving smarter decisions across every campaign.

How can we help you?

Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.

Trying to reach us by phone?

Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.

Looking for support?

Visit our dedicated support page to find support for all our products.