arrow_back
Back
Consumer Packaged Goods (CPG)

Unlocking store-level precision

Cotality powers CPG brands—from global giants to fast-moving disruptors—with near real-time property and location intelligence. Our data enables smarter decisions, targeted outreach, operational efficiency, and optimized growth across the product lifecycle.

pin_drop
Hyper-local market insights
Go beyond zip codes. Leverage property-level data to understand neighborhood nuances and consumer behaviors for truly localized marketing.
trending_up
Predictive demand forecasting
Anticipate consumer needs by identifying life-event triggers like a new home purchase. Stock the right products before the demand even peaks.
center_focus_weak
Optimize retail execution
Defend your shelf space. Use our data to identify demand signals for each store's unique customer base.
Solutions

Meet CPG intelligence

Cotality delivers a breakthrough in CPG intelligence by integrating granular property, location, and market data into a single, actionable platform. Unlike traditional providers who focus on broad demographics or sales results, we reveal the ‘where’ and ‘why’ behind every transaction—enabling you to maximize ROI on product promotions, tailor product assortments to local demand, and future-proof your strategy with predictive analytics.

Article

The end of the average consumer

Broad consumer averages are obsolete; hyper-local demographics and granular property data are the essential metrics for 2026. By shifting the focus to identify high-intent buyers, real estate and retail professionals can drive smarter market growth.
Capabilities

The missing structural context for CPGs

Defend shelf space with store-specific planograms and local demand signals. Use property-level data for personalized loyalty and proactive inventory. By eliminating lag between behavior and response, we ensure the right product is at the right store every single time—building total brand confidence.

How can we help you?

Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.

Trying to reach us by phone?

Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.

Looking for support?

Visit our dedicated support page to find support for all our products.

Contact details

FAQ

How is property data better than typical CPG data?

keyboard_arrow_down

Can you help us identify new mover audiences?

keyboard_arrow_down

How does this data integrate with our systems?

keyboard_arrow_down

Is your data compliant with privacy regulations?

keyboard_arrow_down