Precision Marketing Solutions | Cotality 360 Property Data

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Precision Marketing

Identify the right customers before the competition

Overview

Turn data into action and ensure a competitive edge

Identify and engage with your customers before the competition. Precision Marketing leverages real-time geospatial and Cotality proprietary CLIP® data to determine a customer’s home purchase intent, letting you quickly and accurately identify the right prospects. Our proprietary solution unlocks a wealth of data and helps you turn that data into action. As a leading provider of property insights and innovative solutions, Cotality combines location and property intelligence to uncover shopper insights that go beyond foot traffic. This allows you to create comprehensive customer profiles and segments based on shopping habits, cross-shopping trends, and even whether they are in the market for a new home.

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Where to access :

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Be the first to know who is shopping

With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.

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Deeper insights unlock opportunities

Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.

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Get the right customers, every time

With Precision Marketing, you can identify the right customers, and engage with them based on their purchasing intent. You can also offer them the right products to facilitate their home-buying journey.

person_pin

Be the first to know who is shopping

With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.

‍

query_stats

Deeper insights unlock opportunities

Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.

‍

person_check

Get the right customers, every time

Features

Market to the right customer

Use Precision Marketing to create a detailed profile of your “ideal customer,” and ensure targeted marketing that goes beyond broad geography. You can tap into your customers based on their buying intent, and boost conversions, reduce costs, and minimize risk.

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A man and a woman are sitting together on a couch, looking at a tablet. The man is wearing a blue plaid shirt and jeans, while the woman is wearing a white tank top and black leggings. They are both barefoot. The couch is beige and there is a brick wall behind them. There are also several pillows on the couch. The lighting is soft and natural, creating a relaxed and intimate atmosphere.

Help lenders tap customers

Using a combination of CLIP data and location intelligence, Precision Marketing allows you to mine your databases and identify customers who are looking to refinance or considering a home equity loan for a new purchase.

Enable retailers' customer reach

Identify when customers are looking to make major home goods purchases. As a leading provider of property insights and solutions, Cotality marries location and property intelligence to uncover such shopper insights.

Identify insurance policyholders

Whether your customers are policyholders or not, Precision Marketing helps identify them. This can enhance your marketing efficiency, reduce acquisition costs, increase conversion rates, and deliver better results.