Precision Marketing
Identify the right customers before the competition
Turn data into action and ensure a competitive edge
Identify and engage with your customers before the competition. Precision Marketing leverages real-time geospatial and Cotality proprietary CLIP® data to determine a customer’s home purchase intent, letting you quickly and accurately identify the right prospects. Our proprietary solution unlocks a wealth of data and helps you turn that data into action. As a leading provider of property insights and innovative solutions, Cotality combines location and property intelligence to uncover shopper insights that go beyond foot traffic. This allows you to create comprehensive customer profiles and segments based on shopping habits, cross-shopping trends, and even whether they are in the market for a new home.
Be the first to know who is shopping
With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.
Deeper insights unlock opportunities
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.
Get the right customers, every time
With Precision Marketing, you can identify the right customers, and engage with them based on their purchasing intent. You can also offer them the right products to facilitate their home-buying journey.
Be the first to know who is shopping
With Precision Marketing, you can identify prospects much faster. Key factors such as geography, property values, and weekly visits to open houses help you narrow your target shoppers.
Deeper insights unlock opportunities
Precision Marketing contextualizes leads with deeper insights. Time, geography, and other such factors enhance understanding of your customer — helping you transform leads into opportunities.
Get the right customers, every time
With Precision Marketing, you can identify the right customers, and engage with them based on their purchasing intent. You can also offer them the right products to facilitate their home-buying journey.
Market to the right customer
Use Precision Marketing to create a detailed profile of your “ideal customer,” and ensure targeted marketing that goes beyond broad geography. You can tap into your customers based on their buying intent, and boost conversions, reduce costs, and minimize risk.
Help lenders tap customers
Using a combination of CLIP data and location intelligence, Precision Marketing allows you to mine your databases and identify customers who are looking to refinance or considering a home equity loan for a new purchase.
Enable retailers' customer reach
Identify when customers are looking to make major home goods purchases. As a leading provider of property insights and solutions, Cotality marries location and property intelligence to uncover such shopper insights.
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Help lenders tap customers
Using a combination of CLIP data and location intelligence, Precision Marketing allows you to mine your databases and identify customers who are looking to refinance or considering a home equity loan for a new purchase.
Enable retailers' customer reach
Identify when customers are looking to make major home goods purchases. As a leading provider of property insights and solutions, Cotality marries location and property intelligence to uncover such shopper insights.
Identify insurance policyholders
Whether your customers are policyholders or not, Precision Marketing helps identify them. This can enhance your marketing efficiency, reduce acquisition costs, increase conversion rates, and deliver better results.
FAQ
What challenges are lenders facing in the market?
Lenders are confronting declining mortgage volumes and the growing effort required to acquire and retain customers. Additionally, they must adapt to the shifting expectations of tech-savvy borrowers who demand speed and convenience in the mortgage industry.
What is the main goal of Cotality Precision Marketing?
The main goal is to provide a transformative solution that empowers lenders to identify customers demonstrating strong purchasing behaviors using property and location data.
What are the benefits of Precision Marketing compared to traditional lead generation methods?
Precision Marketing enables faster and more accurate prospect identification, better engagement and a competitive edge based on comprehensive and near real-time data insights. This reduces customer acquisition costs (CAC) and increases marketing efficiency.
What is CLIP and how does it help with property insights?
CLIP (Cotality Integrated Property) is a groundbreaking property identifier that grants access to in-depth data on every property parcel in the U.S., giving lenders comprehensive property knowledge and a competitive edge.
How do property data, location data and CLIP help capture customer intent?
Property, location and client data linked via CLIP help identify interested buyers by identifying customers visiting listed properties for sale. This information is used to optimize conversion rates and improve ROI.
Why is it important for lenders to adopt a cookie-free, compliance-focused marketing strategy?
Lenders need to ensure continued customer engagement as the industry moves away from third-party cookies and regulations limit the use of cookies for advertising. Precision Marketing is a viable alternative to cookie-based advertising since it focuses on in-market and high-intent customers and can enrich our client’s CRM with new insights about their customer’s purchasing intent.
How can we help you?
Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.
Trying to reach us by phone?
Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.
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Visit our dedicated support page to find support for all our products.
