Market Intelligence on Araya™
Market intelligence and forecasting to guide growth
Find growth opportunities with confidence
Market Intelligence on Araya helps you understand market activity, evaluate competitive performance, and identify where to grow. By combining trusted transaction data with predictive analytics and forecasting, it gives you a clearer view of emerging trends and opportunities.
Whether you're expanding into new markets, strengthening partner networks, recruiting top talent, or tracking competitors, you can make faster, more informed strategic decisions backed by trusted data and insights. As part of Araya, Cotality's property intelligence platform, Market Intelligence connects market analysis with a broader property intelligence experience.


How teams use Market Intelligence
Evaluate growth opportunities
Identify attractive markets and emerging opportunities before investing resources.
- Analyze market activity at the national, regional, or local level
- Identify high-growth geographies and underserved markets
- Support expansion, investment, and strategic planning initiatives
Monitor competitive performance
Understand who is winning, where market share is shifting, and how competitors are performing.
- Compare competitor activity across markets and regions
- Analyze production trends and market share
- Track changes in competitive positioning over time
Find strategic partners
Identify professionals, organizations, and networks that support business growth.
- Find top-performing operators aligned with your strategy
- Evaluate partnership opportunities using production history
- Understand referral and relationship networks
Recruit and expand talent networks
Discover top performers operating in target markets and segments.
- Identify professionals with proven success in specific geographies
- Evaluate production footprints and market coverage
- Support recruiting and talent acquisition strategies
Powerful tools for market analysis
Analyze market activity, monitor competitors, and identify growth opportunities using trusted transaction data and predictive insights.

Competitive performance tracking
Monitor production trends, market share, and competitor activity across markets and regions.

Conversational market exploration
Ask questions about market trends, competitive performance, and local activity. Aly™, Cotality's AI assistant, surfaces key insights and visual summaries to help you move from research to action faster.

Partner & network intelligence
Identify top-performing professionals, organizations, and business networks.

Predictive market insights
Use Cotality HPI™ and forecasting models to evaluate market activity, identify emerging trends, and understand potential market shifts.

Competitive performance tracking
Monitor production trends, market share, and competitor activity across markets and regions.
Conversational market exploration
Ask questions about market trends, competitive performance, and local activity. Aly™, Cotality's AI assistant, surfaces key insights and visual summaries to help you move from research to action faster.
Partner & network intelligence
Identify top-performing professionals, organizations, and business networks.
Predictive market insights
Use Cotality HPI™ and forecasting models to evaluate market activity, identify emerging trends, and understand potential market shifts.
FAQ
Who uses Market Intelligence?
Corporate strategists, executive leaders, business development teams, and recruiting professionals use Market Intelligence to support growth planning, market analysis, and partnership decisions.
How often is the data updated?
Market Intelligence data is refreshed daily to provide access to current market activity and competitor insights.
How much historical data is available?
Market Intelligence provides access to five years of rolling historical data to support trend analysis and long-term planning.
Can I track competitors and market share?
Yes. Market Intelligence helps organizations analyze competitor activity, market share, production trends, and regional performance.
Can I export data and reports?
Yes. Users can export up to 5,000 records at a time, including reports and visualizations, in CSV format.
What is Araya?
Araya™ is Cotality's property intelligence platform, bringing together property, market, portfolio, and location intelligence in one connected experience. With built-in AI capabilities, including Aly™, Cotality's AI assistant, Araya helps teams ask questions, uncover insights, and move from research to action more efficiently.
How can we help you?
Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.
Trying to reach us by phone?
Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.
Looking for support?
Visit our dedicated support page to find support for all our products.