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Customer Acquisition

You can't engage customers if you don't know their context

Relying on surface-level consumer data leaves your brand blind to your audience's real-life needs and intent. When your company lacks hyper-local, physical-world insights, you miss the critical moments when consumers are actually primed for your brand.

Overview

The new go-to-market strategy

Cotality redefines customer acquisition by anchoring your sales and business development efforts to physical ground truth. We empower revenue teams to move beyond generic industry codes or ZIP-level demographics. By leveraging rich property attributes, recent ownership changes, and municipal growth signals, you can pinpoint the exact locations of decision-makers actively in the market for your solutions—before your competitors even know they exist.

100% account resolution

Link individual properties and localized branches back to their parent organizations to better understand a prospect’s full physical footprint and identify portfolio-wide opportunities.

Precise market segmentation

Filter entire regions using hundreds of granular data points—from building square footage and roof type to land use codes—to perfectly match your Ideal Customer Profile (ICP).

First-mover advantage

Identify new real estate developments across commercial, residential, and multifamily properties to create a time-sensitive list of new residents and businesses likely to need services, from telecommunications and utilities to furniture, local retail, and more.

Capabilities

Build a high-converting strategy

Equip your revenue operations with the spatial context required to outpace competitors, optimize territory planning, and win market share.
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 Identify strategic accounts

Query our nationwide database to instantly locate commercial properties or portfolios that match your exact parameters for size, zoning, and value.

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Replicate success in new markets

Analyze the physical attributes of your best existing customers to instantly map and target identical property profiles across new, untapped territories.

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Capitalize on transacting properties

Automate your outbound strategy by setting alerts for specific municipal actions, such as when a target business files a permit for a facility expansion.

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Qualify opportunities instantly

Enrich inbound inquiries with verified property data to instantly qualify prospects, weed out poor fits, and route the highest-value targets to your top reps.

Products

Foundations for revenue growth

Fuel your go-to-market strategy and sales platforms with the most accurate, actionable property intelligence available.

Audiences File

Property records with key indicators

Growth Intelligence

Locate real estate growth areas

Neighborhood Demographics

Complete nationwide demographic neighborhood data

Neighborhood Real Estate

Local housing market intelligence, nationwide

Precision Marketing

Identify customers with strong buying intent

Property List

Property, owner, and mortgage data made easy
Differentiator

Proactive sales rooted in physical reality

Most business development teams rely on reactive signals, such as inbound interest or static industry lists that quickly become outdated. Cotality takes a different approach by grounding sales intelligence in real-world property activity. New building permits, ownership changes, and zoning variances reveal meaningful investments that often indicate immediate buying needs. With these signals, your team can prioritize outreach based on verified market activity and engage prospects with greater relevance, timing, and confidence.

FAQ

How can property data improve our territory planning and outbound sales?

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Does your entity resolution work for complex commercial real estate portfolios?

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How do we integrate these buying signals into our current sales workflows?

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How can we help you?

Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.

Trying to reach us by phone?

Get in touch with our sales team at (866) 774-3282. We're here Monday to Friday from 7 a.m. to 5 p.m. CT.

Looking for support?

Visit our dedicated support page to find support for all our products.