The playbook for unlocking member value and driving sustainable revenue
How MLSs and associations are pivoting from member dues, to value-add innovations, for their long-term growth.
- Leveraging your data as a revenue driver
- Keeping agents connected to their clients, and their clients coming back
- Turning real estate data into industry innovations
- Giving agents the tools to succeed and grow at no additional cost
- Get the playbook for expanding member value
Membership dues and subscription fees will always be foundational for your association or MLS. But in today's market, relying solely on dues isn't enough to fund the innovation, member services, and long-term stability your organization needs. That's where non-dues revenue comes in. The best part? You don't need to overhaul your business model to make it happen.
At Cotality, we've put together a portfolio of solutions built to accomplish two main goals: give your members practical tools they'll use every day, while generating new revenue streams for your organization. Many of these solutions are free to adopt. Just pick the applications that make sense for your team, and we'll help you configure them and roll them out to your market. Here is a breakdown of the opportunities available to you today.
Put your data to work
Your listing data is one of the most valuable assets your organization owns, and it should be working hard for you.
Trestle™ is a leading data distribution platform that gives brokers and tech vendors flexible ways to connect to your data, offering 3x the fields and lookup values of traditional setups. It's already trusted by over 950 tech providers, and it's free for multiple listing organizations across the U.S. and Canada. Trestle also includes Data Defender to help track unauthorized data usage.
Partner InfoNet™ goes a step further by compensating your organization for the right to use aggregated listing data inside Cotality's risk management solutions. With options for flexible exclusive and non-exclusive agreements, it provides a simple path to recurring non-dues revenue while supporting a healthier housing market.
Keep members connected to their clients, and their clients coming back
Great agents keep supporting their clients long after closing, and now your MLS can help them do that seamlessly.
OneHomeowner™ (the evolution of ePropertyWatch™) provides agents with a personalized homeowner portal filled with real-time property insights, home equity updates, service recommendations, and automated alerts. It's a practical way to drive repeat business and referrals. When an agent upgrades to a PRO account, your organization earns a revenue share.
Turn data into insight-driven success
Your members need clear insights that help them win listings and serve clients effectively. Realist® makes it easy to package and deliver that value.
Premium Building Permit Reports tap into data covering over 175 million building permits, giving agents fast answers on remodeling history, permits, and contractor details. Premium Neighborhood Reports deliver clear insights into surrounding communities, including local market trends, demographics, and school data. Both options are available as site-wide bundles or individual agent subscriptions, with revenue sharing included.
Help members market smarter
Adbuilder (MLS-Touch, Matrix) puts digital ad creation directly into every agent's hands, complete with optimized campaigns, targeted insights, and automated content generation without requiring design experience.
DirectOffer (Matrix) enhances property listings with AI-generated audio tours and ADA-compliant, multilingual showcase pages. It features OLIVIA, an AI assistant capable of translating content into more than 40 languages.
RealMailers (Realist, Matrix) simplifies direct mail campaigns from artwork creation in Canva through geo-targeting, printing, and postal delivery, allowing agents to launch a campaign in under five minutes.
Give members the tools to close with confidence
Earnnest (Matrix) offers members, homebuyers, and escrow holders a secure digital method to collect and transfer earnest money deposits, disbursements, agent fees, commissions, and rental payments.
Rental Beast (Matrix, OneHome) simplifies the rental process with a mobile-friendly Apply Now tenant screening tool designed for members managing rental properties or assisting tenants.
Show members their impact
ListTrac (Matrix) provides online traffic reports and market intelligence sourced across portal sites, MLS platforms, and agent websites, giving members clear weekly reports to share with their sellers.
Grow engagement at no cost
Cordless (Matrix, MLS-Touch/Prospects Mobile, OneHome) increases member engagement with customizable calculators, tools, and widgets. It also includes targeted display and email advertising options that generate non-dues revenue while raising awareness for affiliate services.
Roomvo (OneHome) uses AI-powered virtual staging to help buyers picture a property as their future home by visualizing new flooring, paint, and furniture layout. Markets with Roomvo report homebuyers spending 2 to 3 times longer engaging with property listings.
RE-Target (Clareity SSO Dashboard) delivers targeted messaging and announcements to your members. It helps you promote events, benefits, and services to the right audience at the right time, driving engagement and non-dues revenue without added costs.
Your non-dues revenue potential is bigger than you think
Each of these solutions is designed to do two things simultaneously: increase the overall value you offer to members and establish a sustainable revenue stream that doesn't rely on raising dues. Because many of these options are cost-free to deploy, the main decision is finding the right combination for your organization.
Ready to see what it adds up to? Reach out to the Cotality team for a personalized forecast on potential non-dues revenue for your association or MLS.
