Kelly Robinson promoted to Vice President of Sales and Client Success

Cotality is pleased to announce that Kelly Robinson has been promoted to Vice President of Sales and Client Success, Real Estate Solutions, effective immediately. In this expanded role, she will lead the newly aligned Sales and Client Success organization, bringing the two teams together to create a more connected and seamless client experience.

Kelly brings a strong combination of sales leadership, executive experience, and a deep understanding of the MLS industry and Cotality's clients.  Over the past year, she has led the Client Success team and helped foster a collaborative, results-oriented culture grounded in strong client partnerships. Her previous sales leadership and CEO experience position her well to guide the organization through its next phase of growth.

We asked Kelly to share her perspective on the progress Cotality has made, her vision for the newly aligned organization, and what clients can expect moving forward.

Building a more proactive client experience

Reflecting on the past year, Kelly believes the organization has made meaningful progress in strengthening client relationships and building a more proactive approach to client engagement.

"Our focus has been simple: listen more closely to our clients, strengthen our relationships, and create a more proactive client experience."

Under her leadership, the Client Success team has expanded its role as a strategic partner to MLS clients. The team has enhanced its approach to gathering and acting on client feedback, strengthened communication processes, increased investment in adoption and training programs, and expanded resources dedicated to helping clients achieve long-term business outcomes.

"I'm especially proud of the culture we've built. Our team is passionate about helping clients achieve their goals and committed to earning trust every day. We've made meaningful progress in becoming more responsive, more transparent, and more aligned around delivering the experience our clients expect from Cotality."

Creating a seamless customer journey

Looking ahead, Kelly sees the alignment of Sales and Client Success as an important step toward creating a more connected experience for clients.

"The biggest priority is creating a seamless client experience across the entire customer journey."

While the Sales and Client Success teams have historically worked closely together, the new organizational structure provides an opportunity to further strengthen collaboration and accountability while ensuring clients have access to the right expertise and resources at every stage of their relationship with Cotality.

"Our clients don't think of their experience in terms of departments. They simply want a partner that understands their goals, communicates clearly, and delivers value."

Kelly also sees opportunities to help clients maximize the value of the solutions they already have while introducing new innovations that support growth and help them better serve their members and subscribers.

"Most importantly, we'll continue listening. Our clients consistently provide valuable feedback, and that feedback will help shape our priorities as we move forward."

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