MLSs: Help your members turn data into deals with Realist

Spring brings a sense of renewal, but for agents, the current market presents many challenges. Inventory is low, prices and interest rates remain high, and the road ahead feels increasingly difficult.  

Discover hidden value in Realist for cost-effective prospecting

In this market, leads are the holy grail. Agents often spend hundreds or even thousands each month generating or purchasing leads that are difficult to convert. Realist® from Cotality offers a smarter approach. Used by over 1 million agents and 150 MLSs/Associations, Realist goes beyond property reports by offering powerful prospecting capabilities. For example: 

• Looking for motivated sellers? Properties with a “very high” Sell Score are five times more likely to be listed in the next 6 months.  

• Interested in empty nesters? Ownership Time helps pinpoint homeowners who have been in their homes for 20+ years and might be looking to downsize.  

• Want to target renters? The Owner-Occupied status helps agents identify renters who may be ready to buy soon. 

By leveraging Realist, MLSs empower agents to save money while zeroing in on the right prospects for their niche—filling the top of their sales funnel with high value buy and sell side leads. 

Instantly visualize opportunities with easy map layers

Harness the power of visualization to streamline prospecting even more! By adding Premium Map Layers to Realist, you can help agents quickly spot high-impact opportunities visually. They select the key metrics that matter most—such as Sell Score, home equity, mortgage rate, and length of ownership—and virtually walk the block, viewing these insights on an intuitive color-coded parcel map.  This visual approach makes prospecting even easier and more efficient. 

Precision targeting drives better ROI

Once agents have narrowed down their audience, they can take immediate action by launching direct marketing campaigns, like Realmailers postcards. This isn’t just about sending messages to anyone―it’s about reaching the right people, at the right time. Realist allows agents to build and refine their outreach strategy to maximize their return on investment, ensuring their marketing efforts are spent where they’ll have the biggest impact. 

Help your agents supercharge their prospecting now

Now is the time to boost the value of your MLS and equip your subscribers with the resources they need to thrive.

• Host training sessions to help agents master prospecting with the MLS tools they already have. The Cotality Learning Lab also offers a Lead Generation section. And we have a promo kit we can send you to help spread the word!
• Add Premium Map Layers to supercharge the prospecting capabilities of Realist.
• Integrate RealMailers direct mail at zero cost to your MLS.

Please contact your Cotality representative for more information and a demo.