Why AI training is now essential for real estate professionals
Real estate is evolving too fast for the old playbook, and this presents MLS organizations with the perfect opportunity to provide greater value to their subscribers. As technology evolves and market pressures mount, agents need more than just "support" - they need a competitive advantage. The Growth Agent Mastermind is a premium education series that bridges the gap, giving agents coaching and strategies to outpace the competition and better serve their clients using the latest AI tools.
[Click here to learn how you can bring Mastermind events to your members]
What is the Growth Agents Mastermind?
The Growth Agent Mastermind is a turnkey education initiative designed to bring world-class AI coaching directly to the agent's desktop. Unlike standard industry training that focuses on "how to use a tool," the Mastermind series focuses on how to build a future-proof business.
Developed by Growth Agents founder Matt Fagioli, creator of Xplode Conferences, the Mastermind series connects agents with the thought leaders, coaches, and strategists that will help them navigate what's next in real estate technology and how they can leverage it to succeed. Through the strategic support of Cotality, the program offers a virtual experience that combines expert presentations, peer learning, and interactive sessions.
"Cotality is thrilled to sponsor the 2026 Growth Agents AI Digital Mastermind Series. This isn't another generic AI webinar—it's a carefully curated experience bringing real estate professionals face-to-face with the most advanced AI tools and the people building them. It's exactly the kind of practical, high-value education the industry needs, and we're proud to support it." - Kevin Greene, SVP & GM of Cotality Real Estate Solutions
Why real estate agents need It now
For the modern agent, the stakes have never been higher. As Matt Fagioli notes, "we're watching an entire generation of real estate professionals get left behind, and it's happening in real-time." This short video showcases the quality of the event, and the value that MLS members will take away from it.
Agents need the Mastermind format for three reasons:
- Lowering the barrier to entry: Whether an agent is in rural Montana, or downtown Manhattan, through these virtual events they receive the same direct access to AI coaches and strategists without the cost of attending an industry conference.
- Cutting through the hype: The market has no shortage of "AI tools" but lacks guidance on the best way to USE those tools. The Mastermind series acts as a filter, providing curated, credible education that focuses on practical, everyday application rather than a sales pitch.
- A blueprint for success: Consumer behavior and transaction models are changing in real-time, and agents need a community and a curriculum that help them adapt quickly and efficiently, without losing their human touch.
The case for MLS organizations: from tech provider to strategic education partner
Providing high-level, strategic education on business growth, AI adoption, and modern workflows is no longer a 'nice-to-have’; it is a cornerstone of your members’ success. By prioritizing future-ready professional development in 2026, you move beyond being a technology resource and solidify your position as an essential partner in their long-term growth.
- Key Differentiator: By providing this program to their members, MLSs move from being a "utility" (a data provider) to a "business enablement platform." This positions the MLS as a strategic partner in an agent's success.
- Turnkey Innovation: One of the greatest hurdles for MLSs is the "heavy lifting" of event production. The Mastermind series offers a fully produced, expertly curated experience. The MLS gets the credit for the innovation with zero execution risk.
- Unprecedented Reach: MLSs can deliver this caliber of education to tens of thousands of members simultaneously. This creates a massive, shared experience that drives engagement and reinforces the MLS's role as the "hero" of the industry.
See the results: the NorthstarMLS success story
NorthstarMLS, a founding partner of this series, has already seen the impact of this model. By integrating the Mastermind series into their member benefits, they achieved attendance rates that doubled the industry standard and saw a significant lift in member satisfaction.
"We partnered with Growth Agents late last year for our 3iCon event, and it was a truly world-class experience for our members. The quality, the speakers, the execution—everything exceeded our expectations. So when the opportunity came to go even further and partner with Growth Agents and Cotality for the 2026 AI Digital Mastermind Series, it was an easy decision. This isn't a one-off event—it's a year-long commitment to bringing our members consistent access to the AI innovators and technologies shaping the future of real estate." - Tim Dain, CEO of NorthstarMLS
[Click here to download the NorthstarMLS Case Study]
Join the 2026 Mastermind series
Elevate your MLS as a strategic education provider to your members and empower them to thrive in 2026.
[Click here to learn more about upcoming Mastermind Events for your members]
