Realist Campaign

Realist®

Stand out with smarter data

Make premium property data your competitive advantage in 2026

Today’s buyers and sellers expect their agent to be a trusted advisor. Homebuyers want to understand the property and neighborhood, now and in the future, uncover potential risks, and feel confident about their investment. Sellers expect their agent to know local market dynamics.

Realist reports give you that edge, positioning you as the local market expert who stands out.

Download your free Realist Property Intelligence Toolkit and learn how to use data to impress buyers and sellers.

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Prove you are the local expert buyers need

Show buyers the depth of your expertise by highlighting the property intelligence tools you use, such as detailed property reports, neighborhood insights, school ratings, permit history, market analytics, and more. Presenting these resources upfront shows you’re not just selling homes, you’re helping clients make informed decisions and positioning yourself as the trusted advisor who uncovers risks, identifies opportunities, and delivers the local insights buyers expect.

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Win seller presentations with property intelligence

When competing for a listing, sellers expect more than a price estimate—they want proof you understand the market inside and out. Use property intel to deliver detailed reports on comparable sales, neighborhood trends, tax history, and market forecasts. Show how these insights help set the right price, reduce time on market, and attract qualified buyers. By presenting data-driven recommendations, you position yourself as the trusted advisor who brings clarity and confidence to the selling process.

Realist can even help you generate high-value prospecting lists. A homeowner’s Sell Score indicates how likely they are to list their property in the next 6 months. Visit the Matrix Learning Lab for video tutorials.

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One-stop for all your property intelligence needs

Stop juggling multiple tools and data providers. With Realist, you get a complete, centralized solution for property and market data—all in one place. From detailed property reports and tax history to neighborhood trends, flood and hazard insights, and market analytics, Realist delivers everything you need to research, analyze, and advise with confidence. One platform. One login. All the intel you need to win more business.

The best part? Nearly 70% of agents receive Realist as an MLS member benefit—so there’s a good chance you already have access. Make the most of this powerful resource in 2026!

Check with your MLS to see if Realist is available today.

Realist Reports

These $9.99 (or less) client-ready premium reports give you detailed insights that other agents simply don’t offer. These are the kinds of insights that impress buyers and differentiate your listing presentation.

See sample reports by clicking on the list. The selection of reports may vary by MLS.

Download my free toolkit

Complete the form below to receive your complimentary Property Intelligence Toolkit!

Realist has completely changed how I prepare for client meetings. I can pull property details, neighborhood trends, and risk reports in minutes, which makes my presentations stand out. Sellers love the data-driven pricing strategy, and buyers appreciate the confidence it gives them. It’s like having a research team in my pocket.

Brett Miller, Real Estate Agent, Corey Simpson & Associates