Make premium property data your competitive advantage in 2026

Today’s buyers and sellers expect their agent to be a trusted advisor. Homebuyers want to understand the property and neighborhood, now and in the future, uncover potential risks, and feel confident about their investment. Sellers expect their agent to know local market dynamics.

Realist reports give you that edge, positioning you as the local market expert who stands out.

Download your free Realist Property Intelligence Toolkit and learn how to use data to impress buyers and sellers.

When competing for a listing, sellers expect more than a price estimate—they want proof you understand the market inside and out. Use property intel to deliver detailed reports on comparable sales, neighborhood trends, tax history, and market forecasts. Show how these insights help set the right price, reduce time on market, and attract qualified buyers. By presenting data-driven recommendations, you position yourself as the trusted advisor who brings clarity and confidence to the selling process.

Realist can even help you generate high-value prospecting lists. A homeowner’s Sell Score indicates how likely they are to list their property in the next 6 months. Visit the Matrix Learning Lab for video tutorials.