The AI advantage: A blueprint for the future-ready real estate professionals

In a recent interview with RISMedia, Kevin Greene, Senior Vice President and General Manager of Cotality Real Estate Solutions, discussed how AI is the new "Internet moment" for real estate agents, automating time-consuming administrative tasks and allowing agents to focus on high-value client relationships. Embracing it is no longer optional, it is essential for future success.

Cotality has been utilizing AI-like modeling for over 40 years, leveraging its massive property-record data. Good AI is fueled by good, clean data, and it’s already seamlessly integrated into the tools that agents use daily.

The fear that AI will replace real estate agents is a big misconception; the human touch remains essential. The complexity of modern real estate transactions means buyers and sellers still need a licensed professional for reassurance and guidance. AI's role, therefore, is to amplify the agent's value proposition, not replace the human connection.

Here are several game-changing highlights and time-saving capabilities that demonstrate AI's power:

• Lightning-fast listing preparation: Agents can use mobile apps to scan a room and automatically receive room dimensions and a floor plan within 10 minutes, instantly uploading data to the MLS.

• Instant multilingual listings: AI can instantly translate listing descriptions and generate compliant captions, broadening market reach effortlessly.

• Intelligent lead prioritization: AI provides actionable intelligence by alerting agents when a prospect shows serious interest, saving time from chasing unqualified leads ("looky-loos").

• Empowering expertise: AI integrates crucial data on hazard and climate-related risks, allowing agents to transform into highly knowledgeable neighborhood consultants.

• Identifying serious buyers: Tools like OneHome use AI to allow buyers to visually "reimagine spaces" (changing walls, adding furniture), signaling a deep psychological investment and identifying them as truly serious prospects.

AI is an intuitive, powerful teammate that saves time and strengthens the agent's core value: the human connection. Agents must not view this technology as only an option, but as an advantage.