Product Article

OneHomeowner: A breakthrough in client-for-life engagement

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July 3, 2025

At Cotality™, we’ve spent decades reimagining what’s possible for real estate professionals and the organizations that support them. We look at the property ecosystem from every angle: above, below and beyond the limits of what’s visible. This forward-looking approach is driving the introduction of OneHomeowner™, a new kind of platform and a new kind of promise for the future of homeownership.

This isn’t a product release. It’s a category shift.

For years, the technology roadmap for multiple listing organizations has centered on listing management, expanding around the needs of the transaction itself. From property search to market insights, solutions like Realist®, MLS-Touch™, and OneHome™ have delivered real value by serving the needs of active buyers and sellers. Together, these products form a connected property ecosystem across every stage of the client relationship.

But what’s missing?

What happens after the transaction closes, when the client becomes a homeowner?

That’s where OneHomeowner begins.

A platform built for the next chapter

OneHomeowner is the first homeowner engagement platform purpose-built for multiple listing organizations. It’s the only product on the market that empowers agents to nurture lifelong relationships with clients by remaining relevant and helpful long after the closing.

We designed OneHomeowner to extend the core services of multiple listing technology into homeownership. This platform is not about listings. For the consumer, it’s about navigating homeownership. For the agent, it’s about staying connected as a trusted advisor. It’s how the industry moves beyond listings to deliver continuous value within the broader property ecosystem.

That distinction is everything.

Real estate agents face three persistent challenges in building long-term relationships with past clients:

  1. Lack of personalized engagement: Staying in touch with clients is hard—especially with content that feels personal and relevant.  
  2. Portals erode loyalty: National platforms have built deeper, more persistent consumer relationships by offering value well beyond the transaction. They think in terms of super apps.
  3. Rising customer acquisition costs: As the expense of new lead generation continues to rise, agents need better ways to maximize lifetime value from existing clients to ensure repeat and referral business.

Solving the 3 biggest challenges in client retention

OneHomeowner solves all three.

Real estate professionals face persistent obstacles staying connected with past clients. OneHomeowner was purpose-built to solve the most critical ones:

  1. Relevance at scale: With built-in smart automation and property-specific insights, OneHomeowner helps agents deliver highly personalized communications to every homeowner they serve—without needing to write a single newsletter or social post themselves. From maintenance reminders to home equity updates, the platform creates a living connection between the agent and the homeowner. OneHomeowner creates a portal for every home, delivered by their agent.
  2. A local alternative to the portals: For too long, national portals have owned the homeowner relationship between transactions. They offer calculators, project guides, and service referrals—positioning themselves as the go-to source for everything home-related. With OneHomeowner, multiple listing organizations can help agents take back that ground. The platform is designed to support everything a homeowner needs, from maintenance and improvement planning to home valuation, financing options, and more, all delivered by the agent they already trust. No national brands. No third-party gatekeeper. Simply real relationships built locally. It’s a powerful example of how Cotality empowers agents to deliver local value through an enterprise-grade platform.
  3. Future transitions already in motion: Every new homeowner is a future seller. And every seller is a signal. By helping agents stay connected with every past client through their property portal, OneHomeowner becomes a pipeline engine for future business. The platform doesn’t just maintain relationships—it deepens them. Agents don’t just stay top-of-mind; they stay in conversation.

Whether it’s a bathroom remodel or a refinancing inquiry, every interaction inside OneHomeowner feeds insight back to the agent. This is how future business is built: with trust, relevance, and data.

OneHomeowner fits seamlessly into the connected property ecosystem that Cotality continues to build, linking insights, engagement, and opportunities by extending the consumer search experience in OneHome, to homeownership management with OneHomeowner.

What makes OneHomeowner different?

Unlike tools built for lead follow-up, or marketing automation systems focused on drip campaigns, OneHomeowner is fundamentally about the homeowner journey.

The platform provides:

  • Home timeline and task management
  • Equity & financing insights
  • Preferred professional home services network
  • Automated check-ins and notifications
  • Agent-first branding

OneHomeowner creates new opportunities for agents to support lifelong relationships with homeowners.

A new standard for multiple listing organizations

Multiple listing organizations have long been the infrastructure behind real estate. With OneHomeowner, that infrastructure extends beyond the transaction and into everyday home life. Consumers love their portals for banking, investments, healthcare, and education. Now, the industry will offer one for homeownership.

This platform signals something bigger: a move from being a system of record, to a system of relationships.

By empowering agents with tools to build lifelong connections, Cotality supports you in redefining what it means to help real estate professionals and the millions of people they serve. It’s how we’re delivering ‘intelligence beyond bounds’, and reshaping what’s possible for the residential real estate ecosystem.