How Jellis Craig attracts the right buyers with digital ads

At Jellis Craig, the focus is simple: create buyer demand that delivers the best possible result for all their listed properties. For Sales Director Tom Kurtschenko, that means making sure listings are seen by the right buyers and keeping up momentum to be actively noticed.

Getting more eyes on the property from the right people

As Tom puts it, “Our goal is to get as many eyeballs on the property and reach as big of a target market as we possibly can. Digital ads give us the opportunity to be in front of the right people at the right time.”

Targeted digital ads that meet buyers where they are

Plezzel digital ads help Jellis Craig reach buyers who were already active in the local area, those who are engaged and more likely to take the next step. But even when potential buyers aren't ready to purchase yet, staying visible with digital ads keeps Jellis Craig front of mind and helps build momentum.
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What stood out for Jellis Craig

• An average of 1,200 extra clicks through to the website – This indicated strong engagement from potential buyers who are actively interested in the property.

• Higher quality of leads – A stronger quality of buyer enquiries came through with targeted digital ads, with a campaign that focused on reaching high intent audiences.

• Two-week digital ad campaigns - Running ads over a two-week period gave buyers enough time to see the property, engage with the content, and follow through, often resulting in stronger open home attendance and enquiry.

• Weekly reporting to the property owners – A great way to demonstrate the value of digital ads to their clients, showing where their marketing dollars are being spent effectively.

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More avenues can create more demand

By adding more targeted touchpoints, Jellis Craig has found it easier to increase exposure, create stronger interest, and build competition around the properties they’re selling.

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How Plezzel digital ads can help

Through targeted, on-brand campaigns, Plezzel digital ads help expand reach, lift buyer engagement and support stronger interest throughout a campaign. Supported by clear reporting, the impact is easy to understand for every vendor.