Why agency Ray White AKG are rethinking how they publish listings
Cotality’s Decoding 2026 survey revealed that one in three agencies now publish new listings on their own website first. Ray White AKG are one of the businesses adopting this approach. We recently interviewed their CEO, Avi Khan, to understand how this approach is shaping their thinking around publishing property listings. Avi shared that buyers now expect information quickly, look for a more premium experience and often explore opportunities before a property reaches the wider market. These insights are influencing how his team considers the customer experience around listing publication.
Here are the top five things Avi shared about how Ray White AKG is rethinking the way they publish listings:
1. Buyers want early access
Avi is seeing more buyers request early access to properties. 16% of Ray White AKG’s sales now happen in the first week, often before a wider launch. Publishing on their own site first has helped them deliver that early access experience to serious buyers.
2. Visibility starts with their own domain
Ray White AKG has found that posting listings and content on their own site first supports stronger visibility. Avi notes that search engines and AI tools respond well to original sources, which is helping them build long term authority.
3. Data drives better relationships
Avi says every interaction on their own website gives the team clearer insight into what buyers and sellers are looking for. This direct engagement has helped them nurture future relationships more effectively.
4. Vendors want value, not just exposure
Ray White AKG is hearing from more vendors who are questioning rising costs and want value, not just reach. Avi shared that being able to demonstrate the strength of their own buyer network and digital channels has supported stronger vendor conversations.
5. Digital independence could define the next era of real estate success
Avi describes digital independence as owning their listings, their audience and their story. Ray White AKG is seeing that prioritising their own website for new listings gives them stronger lead control, a clearer brand narrative and less reliance on external portals.
“Digital independence will be crucial in the next three to five years. Real estate is becoming a storytelling business, and you cannot own your story unless you own your digital presence.” Avi Khan
