Insights drawn from more than 1,100 professionals across Australia and New Zealand, spanning real estate, banking, lending and adjacent property sectors.

In 2026, housing markets across Australia and New Zealand are facing uneven growth, alongside differences in affordability pressures and sharper reactions to policy and credit decisions. Decoding 2026 explores how property professionals are interpreting this environment and what that means for the property sector in the year ahead.

The report draws on responses from professionals working across residential and commercial real estate, banking and lending, and adjacent sectors including mortgage broking, valuation, development and government to provide a frontline view of how the property sector dynamic is shifting.

The findings show market confidence is broadly positive, but increasingly split by state, price point and policy exposure, making headline national figures a general guide to conditions on the ground. Alongside market sentiment, Decoding 2026 also examines how real estate agencies are adapting their digital strategies, including a growing focus on digital independence and first-party data capabilities. The report frames national and state-level findings in a way that helps industry participants benchmark their experience against the broader market while identifying areas of improvement or emerging risk. By connecting market conditions with changing business practices, Decoding 2026 supports more informed decision-making, clarifies priorities and highlights key areas for business growth in the year ahead.

Australian housing market outlook and policy impacts for 2026

Confidence high but uneven

Industry sentiment entering 2026 remains strongly positive, with very little downside risk priced into expectations. Nationally, 87 percent of survey respondents expect dwelling values to rise over the year ahead, while only 3.5 percent anticipate prices will fall. Almost half, 44 percent, expect price growth of more than 5 percent.

Expected house price changes in 2026

The strength of that outlook reflects the broad-based performance of the housing market through 2025. Every capital city and rest-of-state region recorded value growth over the calendar year, and every state and territory except the ACT saw dwelling values rise by at least 5 percent.

Cotality Australia Research Director Tim Lawless said the survey results reflect momentum evident in the data, while also highlighting how uneven the trends have become across markets.

Confidence remains broadly based because housing conditions were strong through most of 2025, with values rising across every capital city and regional market, however, national sentiment tends to smooth over very different conditions at a state and local level, and that variation is becoming more important as affordability and policy settings diverge.
Tim Lawless
Executive, Research Director
Cotality Australia

Cotality’s Home Value Index recorded an 8.6 percent increase in national dwelling values through 2025, adding approximately $71,400 to the median home value.

Momentum, however, eased toward the end of the year, with December recording the smallest monthly gain in five months. Sydney and Melbourne detracted from the headline result, while most other capitals and regional markets continued to record growth at a slower pace.

“Renewed speculation that the rate cutting cycle may be over, and that the next move from the RBA could be a hike, has dented housing confidence,” Mr Lawless said. “A higher-for-longer interest rate setting, combined with renewed cost-of-living pressures and worsening affordability, appears to have taken some heat out of the market heading into 2026.”

Queensland, Western Australia and South Australia lead expectations

Survey respondents identified Queensland, Western Australia and South Australia as the most bullish markets entering 2026, mirroring their performance over recent years.

State-by-state expectations that house prices will rise

In Queensland, 89 percent of respondents expect prices to rise, with half anticipating house price growth of more than 5 percent. In Western Australia 9 out of 10 agents expect price increases and just less than half are forecasting those gains to be above 5 percent.

South Australia is not far behind, with 48 percent of respondents expecting prices to rise by at least 5 percent.

These three states were also among the strongest performers in 2025, alongside the Northern Territory, with dwelling values rising by 13.6 percent in Queensland, 15.9 percent in Western Australia and 9.1 percent in South Australia.

The bullish outlook for Queensland, Western Australia and South Australia largely reflects trends that have been in place for several years. Strong internal migration across Queensland and WA, relatively better affordability compared with Sydney, and a persistent shortfall in housing supply have combined to support stronger price growth, and those factors remain largely intact.
Tim Lawless
Executive, Research Director
Cotality Australia

Expanded respondent commentary from Queensland supports that assessment. Markets across Greater Brisbane and regional centres such as Cairns continue to see sustained enquiry from first home buyers, upgraders and interstate investors.

Demand is clustering around First Home Guarantee thresholds, particularly in regional markets where the cap ranges from $500,00 to $800,000. Extremely tight rental conditions are only adding urgency to buyer decision-making and reinforcing upward pressure on prices.

Broad-based demand underpins Western Australia

Western Australia stands out not only for the strength of expectations, but for the breadth of demand across price segments. Respondents in the south-west describe conditions as the strongest seen in decades, with activity spanning entry-level housing through to properties priced around $1.5 million.

“In Western Australia, demand has been more evenly distributed across price points,” Mr Lawless said.

“That breadth of demand has helped support more sustained growth rather than concentrated at the lower end of the market.”

Conditional optimism in New South Wales

Despite being Australia’s most expensive housing market, sentiment in New South Wales remains positive. Eighty-six percent of respondents expect prices to rise in 2026, with 46 percent anticipating growth above 5 percent.

Confidence, however, is increasingly conditional. “In New South Wales, high dwelling values and stretched serviceability mean growth expectations are more sensitive to interest rate settings,” Mr Lawless said.

“Momentum is still there, but it is more dependent on borrowing conditions than in markets where affordability is less stretched.”

Structural headwinds continue to weigh on Victoria

Victoria remains the most constrained market in the survey. Although 84 percent of respondents expect prices to rise in 2026, sentiment is weaker and more fragmented than elsewhere. Almost a third expect growth below the national average, while 2.6 percent anticipate price falls.

At the end of 2025, Victorian dwelling values remained below their March 2022 peak as higher property taxes, reduced investor participation and a recent history of weaker interstate migration shaped market outcomes.

“Victoria stands out for the scale of investor selling,” Mr Lawless said.

“The cumulative impact of policy changes and higher holding costs has weighed on investor activity, even as first home buyers now account for the largest share of lending across the states.”

Conservative expectations in Tasmania

The outlook for Tasmania remains one of positivity with a caveat of cautiousness. While all respondents expect prices to rise in 2026, more than three-quarters anticipate growth of less than 5 percent.

“Tasmania has been one of the softer housing markets following a period of very strong growth between 2017 and 2021,” Mr Lawless said.

“Values are still sitting slightly below previous peaks, which helps explain why expectations for growth remain measured.”

Price growth expectations meet affordability constraints

Interest rate uncertainty hasn’t derailed price expectations

Survey responses show that 46 percent of participants expect at least one interest rate cut in 2026, while 23 percent expect rates to rise. Importantly, sentiment shifted noticeably during the survey period.

For respondents who completed the survey before the Reserve Bank’s December board meeting, 51 percent expected a rate cut in 2026. That figure fell to 38 percent among those responding after the meeting, reflecting the renewed cautionary outlook from the RBA on inflation and rates in 2026.

Interest rate predictions before and after the RBA Monetary Policy Board meeting in December 2025

Mr Lawless said the shift highlights the increasing uncertainty around borrowing conditions, even as price confidence remains resilient.

“There’s a growing belief that interest rates found their low point in 2025 and that the next move could be up rather than down,” he said. “Cost-of-living pressures are picking up again, and that is likely to weigh on confidence, but at this stage it hasn’t materially dampened expectations for housing prices.”

Affordability constraints intensifying

One reason price confidence has held up is the ongoing imbalance between housing supply and demand. Across most markets, new dwelling supply continues to lag population growth, limiting downside risk even as borrowing capacity tightens.

“That supply–demand imbalance is still doing a lot of the heavy lifting for housing values,” Mr Lawless said.

“Even with affordability stretched and less certainty around rates, there remains a floor under prices in many markets.”

If prices rise by more than 5 percent in 2026, as many respondents expect, affordability challenges are set to worsen. By the end of the September quarter last year, Cotality’s housing affordability metrics were at, or near, record highs.

The national dwelling value-to-income ratio reached 8.2 and it was taking a median household around 11 years to save a 20 percent deposit, while renters were dedicating more than a third of their pre-tax income to rent.

Mortgage serviceability had improved modestly following earlier rate cuts, but a median-income household with a new loan was still allocating around 45 percent of pre-tax income to repayments.

“With affordability and serviceability already stretched, it wouldn’t take much further price growth for these measures to reach new record highs,” Mr Lawless said.

First Home Guarantee and demand dynamics

Participation lifts as pressures persist

First home buyers (FHB) remain a relatively modest share of overall housing demand, despite targeted policy support. Based on ABS lending indicators to the September quarter last year, FHB accounted for 22 percent of mortgage demand by volume and 18 percent by value, both below the decade average.

Affordability constraints and higher levels of investor participation have continued to limit first home buyer presence across much of the market.

Mr Lawless said recent policy changes are beginning to shift that dynamic. “Incentives such as the expanded 5 percent deposit guarantee and the Help to Buy scheme are likely to lift first home buyer activity,” he said.

“That uplift is already intensifying competition at the middle to lower end of the pricing spectrum.”

Survey results support that view, with 76 percent of real estate respondents reporting an increase in market activity following the expansion of the First Home Guarantee and 40 percent observing a significant rise in first home buyer participation.

How the First Home Guarantee expansion is impacting industry sentiment

The impact has been most pronounced in markets where median prices are close to scheme thresholds, particularly across Queensland and parts of Western Australia. Federal Treasury data shows the take-up rate has been rapid as more than 21,000 FHB utilised the expanded 5 percent deposit scheme since it was introduced on October 1 2025. Prior to the expansion, the scheme was capped at 35,000 places nationally.

Affordability may limit the durability of the uplift

Despite the initial boost, the longevity of increased first home buyer activity remains uncertain. At the end of 2025, less than half of Australian suburbs, 44 percent, recorded median house values below the First Home Guarantee price caps. That compares with 57 percent of suburbs a year earlier.

“With affordability and serviceability constraints mounting, the pool of eligible suburbs is shrinking,” Mr Lawless said.

“As prices rise further, a growing share of prospective first home buyers are likely to find themselves priced out of qualifying markets.”

New Zealand price expectations lift as the market finds firmer footing

New Zealand’s residential property market has kicked off 2026 with improving sentiment, though expectations remain tempered by borrowing constraints and an uneven regional recovery.

After an extended period of soft values and cautious buyer behaviour, survey responses suggest confidence in price direction is strengthening, even as expectations around the pace of growth remain restrained.

The Decoding 2026 survey shows almost three-quarters of New Zealand respondents expect house prices to rise over the year ahead, including 14 percent who anticipate growth above 5 percent. Optimism has lifted from recent lows, but confidence remains measured relative to Australian counterparts.

Cotality New Zealand Head of Research Nick Goodall said the responses reflect the cautiousness around the country’s economic and market recovery, which is progressing unevenly across regions and price points.

The New Zealand housing market is finding firmer footing, but it’s doing so in a staggered way. In Auckland in particular, there’s a sense of one step forward and one step back, where improved confidence is being tempered by the jobs outlook, high cost-of-living, affordability constraints, abundant levels of supply and cautious lending conditions.
Nick Goodall
Head of Research
Cotality New Zealand

Interest rates and policies impact outlook

Interest rate expectations also continue to shape sentiment. The survey period straddled the Reserve Bank of New Zealand’s Late-November OCR decision (to cut the rate by 25 basis points to 2.25%), and responses shifted accordingly.

Before the announcement, 54 percent of respondents expected at least one rate cut in 2026. After the decision, that share fell to 43 percent, with a larger proportion now expecting rates to remain on hold.

“The expectation of short-term rate relief has moderated, but previous mortgage rate falls are still flowing through to homeowners’ payments as fixed terms roll off,” he said.

“Lower rates continue to support first home buyer activity and are slowly encouraging mortgaged investors back into the market, even if confidence remains cautious.”

Planning reform has added another layer of guarded optimism as nearly half of respondents believe recent changes to planning laws and the Resource Management Act will benefit their region over the next two to three years, though most acknowledge it is too early to assess the impact on actual development activity.

“Policy reform has the potential to improve total housing supply with greater build intensification, but the effects are likely to be gradual rather than immediate,” Mr Goodall said.

Digital dependency goals

The gap between data ownership goals and digital behaviour in real estate

The Decoding 2026 survey highlights differences between stated digital priorities and how agencies currently operate, with responses showing strong interest in customer engagement alongside continued use of established third-party platforms.

As the digital landscape evolves, the ways in which buyers first encounter properties are also changing. Globally, new channels are emerging, including Google testing property listings directly within search in late 2025, creating new routes for inspection enquiries and agent contact.

These changes have increased attention among agencies around engagement of buyers and sellers and managing relationships across online channels throughout the transaction process. Survey results show this focus is widely shared, with more than three-quarters of respondents rating improved oversight of customer interactions as highly important.

Data ownership also ranks as a key priority, with 77 percent of respondents rating greater control of customer data as highly important. Yet this intent is not always reflected in execution. Only 28 percent of agencies reported listing properties on their own website before publishing them on portals, while a larger share continue to prioritise portal-first distribution, reflecting different approaches to channel use. This contrast indicates that agencies may face challenges in aligning their stated goals with day-to-day digital decisions.

Real estate business goals for 2026

Cotality Chief Commercial Officer Lisa Jennings said survey feedback showed a gap between what agencies want to prioritise and how those priorities are applied in practice. “The survey shows strong interest in prioritising data ownership and customer interactions, with more variation in how it is realised in everyday operating decisions,” she said.

“Agencies are balancing growth, cost pressures and day-to-day delivery, and digital decisions are often made alongside a range of competing priorities, even when the intent is there.”

Convenience continues to shape outcomes

Advertising spend by agencies continues to concentrate on third-party distribution channels, including major real estate portals and social platforms. Survey responses indicate less emphasis is placed on directing traffic to owned environments such as company websites and direct customer touchpoints.

Results show 58 percent of agencies use portal advertising, while 52 percent use Meta platforms such as Facebook and Instagram. Advertising activity remains focused on third-party channels that offer established reach and visibility.

Digital independence in practice

Survey responses show the industry is taking different approaches to digital channels, particularly regarding where listings come to market and how customer engagement is managed across platforms.

“From the survey, it’s clear agencies are thinking about where that first interaction happens and how consistent the experience is across the early stages,” Mrs Jennings said.

“There was a focus on how different parts of the digital mix can work together.” Listing order varies across the industry, with one in three agencies reporting they publish properties on their own website before portals. One real estate agency taking this approach is Ray White AKG.

In a recent interview with Avi Khan, CEO of Ray White AKG, he explained: “Today’s customers expect speed and a genuinely personalised experience. That means agents need to own the entire journey - from the first touchpoint to the final decision."

When clients come to you first, engage with your content, and feel supported at every stage, trust is built naturally. It starts with controlling how and where your properties are presented, led by your own website, and using technology not as a gimmick, but as a way to deepen relationships and deliver real, long-term value.
Avi Khan
CEO
Ray White AKG
Interview with Avi Khan, CEO, Ray White AKG on the importance of digital independence
Interview with Avi Khan, CEO, Ray White AKG on the importance of digital independence

Mrs Jennings said “What stood out from the survey responses was how mixed the approach is among different real estate agencies. Some agencies are making deliberate choices around listing order and campaign destinations, while others are still navigating how those decisions could be applied in practice.”

More than 70 percent of respondents identified strengthening client relationships through more effective digital communication as a high priority.

Understanding what content a customer has engaged with, and being able to respond with that context, is something we believe is important. We see that property intelligence, a CRM and lead nurturing tools need to work together. When these systems connect, this can help agencies gain clear visibility of their customer engagement and time their responses in a way that helps build stronger relationships.
Lisa Jennings
Chief Commercial Officer
Cotality

Digital divide to widen in 2026

Consumer discovery is becoming more fragmented, shaped by search, social platforms and emerging AI-driven interfaces. Each new avenue of discovery reshapes how buyers first encounter property.

Survey feedback shows agencies are paying closer attention to where discovery begins and how early customer interactions occur across different digital channels. Responses reference listing order, advertising placement and channel mix as areas receiving greater focus as discovery spreads across more platforms.

“What came through in the feedback was greater interest in how decisions around listings and advertising affect early engagement, particularly as buyer discovery becomes more dispersed,” Mrs Jennings noted.

From insight to execution

Aside from differences in confidence across geographic markets, from stronger sentiment in Queensland and Western Australia to more caution in New South Wales and Victoria, Decoding 2026 highlights a period of adjustment for the real estate industry as digital pathways continue to evolve.

Survey responses indicate a growing awareness of changes in how customers discover property, engage with agencies and move through digital channels. Many respondents acknowledge these shifts and are considering how their current approaches align with changing behaviour.

Survey results suggest a continued focus on digital capability and customer communication in 2026, with real estate agencies at different stages of aligning intent with operational practice.

The findings present a snapshot of an industry navigating changing market conditions and digital complexity, with sentiment reflecting both opportunity and constraint as agencies respond to evolving customer expectations.

Methodology

Decoding 2026 is based on Cotality’s annual customer insights survey, capturing more than 1,100 responses collected between 26 November and 10 December 2025. The survey includes professionals across real estate, banking, lending and adjacent property sectors in Australia and New Zealand.