Will AI revolutionise the way homes are bought and sold?  

In this inaugural episode of Beyond the Buildings Australia, we delve into the core conversation: how AI is fundamentally reshaping the real estate market.

Tim Lawless speaks with Craig Dargusch, Chief Data Officer at Cotality, about the monumental shift from 'search' to 'answer and from reactive to proactive prediction. Craig explains how AI is democratising data-driven decisions and, paradoxically, making property transactions more human by automating administrative tasks so agents can focus on building trust. The discussion also stresses why Answer Engine Optimisation (AEO) makes owning your digital footprint critical for real estate agencies today. This is essential listening for anyone in the industry.

Notes:

(00:00:00) Welcome to Beyond the Building Australia

(00:01:50) Transitioning from the 'Search World' to the 'Answer World'

(00:02:50) How AI democratises data

(00:04:50) Why AI can actually make real estate more human

(00:08:50) The emergence of Answer Engine Optimisation (AEO) and how real estate agents can get on the front foot of this trend

(00:09:10) The importance of owning your agency’s digital footprint away from the big portals

(00:13:50) How AI’s influence will change the home buying and selling journey

(00:19:00) Craig’s final advice to professionals in the real estate industry