What is driving the modern Australian buyer? Moving beyond the "how," of buying property, the Women and Property 2026 report surveys 1,000+ Australians to uncover the motivations, blockers, and demographic shifts defining today’s market.
Key insights:
- Property ownership increases with age and income, which often disadvantages women as the income gap widens mid‑career.
- Younger people, particularly women, consider property ownership less important, suggesting some may be giving up on the Australian dream.
- Just starting the process is a major challenge for some young women when buying.
- Energy efficiency is a key priority for younger homeowners, though costs can limit their ability to make major upgrades.
For finance and real estate professionals, this reportprovides the data-backed insights needed to understand the shifting priorities of the Australian homeowner.
