Cotality’s RiTA and LockedOn integration delivers smarter lead nurturing for agents

Cotality and LockedOn have today announced a seamless integration between RiTA, Cotality’s AI-powered real estate assistant, and LockedOn’s leading CRM and automation platform.

This collaboration is part of Cotality’s broader strategy to meet its customers in their platforms of choice, while also aligning with LockedOn’s commitment to deliver innovative tools that help agents unlock the full potential of their data and achieve stronger results. The integration will allow agents to nurture leads, automate workflows and strengthen relationships, with data pushed back into LockedOn’s database.

RiTA enhances LockedOn’s CRM capabilities by nurturing contacts through AI-driven, two-way SMS conversations. It identifies the warmest opportunities, recommends who to call and when, and automates personalised follow-ups. The integration into LockedOn’s suite of tools, which includes digital pre-listing kits, proposals and automated workflows, will provide further efficiency and productivity gains and allow agents to focus on connecting with clients when it matters.

Luke Newton, Co-founder and Director, LockedOn said the integration represents a level up in data nurturing for our customers. “LockedOn is always striving to create solutions that leverage an agent’s data to unlock its full earning potential. With RiTA, we’re not only enhancing this mission but also reducing the time it takes for agents to realise that income. With automated market updates and RiTA’s AI-driven conversations, the value for users is multiplied. RiTA acts like a full-time personal assistant, connecting with your database in small, manageable batches each day. It is a powerful extension of what we do, helping agents stay consistently engaged without adding to their workload.”

Josh Symons, Head of Real Estate Solutions, Cotality, said:

‍“We are excited to be launching this new integration between RiTA & LockedOn, allowing us to support more real estate agencies with our award-winning solution RiTA. RiTA supports agents in their ability to connect and build relationships in a meaningful way with homeowners, buyers and sellers. Nurturing contacts and keeping agents top of mind with homeowners and investors is critical to our customers' success. Creating prospecting habits through call lists, conversation tips and personalised two-way SMS conversations at scale backed by industry-leading market data, RiTA can transform the daily workflow for agents. This integration now makes it easier for LockedOn users to be more effective, more efficient and more targeted.”

RiTA is available to all LockedOn customers via a RiTA subscription. For more information or to request a demo, please get in touch with the Cotality team at https://www.cotality.com/au/products/rita

For more information about LockedOn, please visit http://www.lockedon.com