Staying front of mind is critical in real estate, especially when potential sellers need time to make decisions. That’s why Caple Properties RE/MAX, a family-run agency in Mount Cotton, Queensland, has developed a layered and consistent approach to market engagement.
Brooke Caple, who manages marketing and database strategy for Caple Properties RE/MAX, explains how they’ve combined technology, automation and personal outreach to maximise their database and never miss an opportunity.
“Our database has always been a big focus for us,” Brooke says. “But as the business grew, it became harder to stay in regular contact with everyone. We knew we needed a smarter way to keep conversations going, especially with people not ready to sell just yet.”
Combining automation with personal contact
Caple Properties RE/MAX uses RiTA to run automated SMS campaigns, sharing information with both buyers and sellers in their database, including monthly suburb updates. But Brooke says the real impact has come from layering in Lead Sourcing, which takes prospecting off their to-do list by having an Australian-based team at Cotality supporting their outbound prospecting activities.
It’s about covering every touchpoint. “We’ve got social media, direct mail, SMS and now personal phone calls happening regularly. By the time we pick up the phone for a follow-up, people already know who we are,” says Brooke.
Lead Sourcing works seamlessly with RiTA, taking its capabilities to the next level. For a smaller office with limited resources, combining Lead Sourcing and RiTA is like having an extra team on hand, delivering powerful efficiency and support without the added overheads.
One sale that paid for Lead Sourcing
The results have been substantial and clear. Their latest Lead Sourcing campaign generated 30 appraisal opportunities, with several listings already secured.
Brooke says the standout moment from their work with Lead Sourcing has been a call that led to a $1.65 million sale, delivering significant GCI for the business. “That one sale more than covered our campaign costs and gave us the confidence to keep going,” she shares.
This example reinforces the value of having those extra touchpoints.
The power of consistency
For Brooke, the success comes down to consistency and a multi-layered approach. The RiTA inbox provides a steady stream of qualified leads from the Lead Sourcing team, which the agency can follow up quickly and confidently.
“Having those calls happening regularly, supported by SMS and social campaigns, means we stay front of mind,” Brooke says. “It’s helped us maximise our database, avoid missed opportunities and build real momentum.”
Empowering smarter prospecting
Caple Properties RE/MAX is proof that blending automation with human connection creates a powerful, people-focused prospecting strategy. For other agents looking to improve their outreach, Brooke sums up her experience simply:
“It is a powerful solution for maximising your database and staying relevant. Lead Sourcing saves time by pre-qualifying sellers and opening conversations. Along with RiTA, it has helped us stay front of mind and avoid missing potential opportunities.”
