What is driving the modern New Zealand buyer? Moving beyond the "how," of buying property, the Women and Property 2026 report surveys 1,000+ Kiwis to uncover the motivations, blockers, and demographic shifts defining today’s market.
Key insights:
- Females are under-represented in property ownership, particularly in younger cohorts.
- Lower ownership rates do not reflect a lack of interest as more women than men consider property ownership "very important".
- Financial resources remain a major barrier, with only 12% of females earning at least $100,000, versus 25% of males.
- 16% of females haven’t bought yet because they "don’t know where or how to start"- nearly triple the rate of males (6%).
- Sustainability is a priority with 62% of owners having already made energy-efficiency upgrades to their homes.
For finance and real estate professionals, this report provides the data-backed insights needed to understand the shifting priorities of the New Zealand homeowner.
