Propensity to List

Predict who’s highly likely to list

Overview

Anticipate listings before they happen

Cotality's Propensity to List model uses predictive analytics to identify properties more likely to be listed for sale in the next three months, giving lenders the foresight to engage customers at one of the most crucial points in their property journey.

Powered by a host of data inputs including platform activity, transfers and listings and market trends, this model helps you act early, retain more customers and turn risk into opportunity.

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East

Stay one step ahead

Anticipate potential listings and connect with customers before they enter the market.

Shield_With_Heart

Improve retention at key moments

Engage at the churn point, when customers are most likely to refinance or switch providers.

Target

Target with precision

Focus your marketing and communications on the customers most likely to act, based on predictive insight.

East

Stay one step ahead

Anticipate potential listings and connect with customers before they enter the market.

Shield_With_Heart

Improve retention at key moments

Engage at the churn point, when customers are most likely to refinance or switch providers.

Target

Target with precision

Focus your marketing and communications on the customers most likely to act, based on predictive insight.

Handshake

Turn insights into loyalty

Strengthen relationships with timely, relevant support that meets your customers where they are.

Features

Predictive power, practical results

Propensity to List applies advanced modelling to identify properties likely to hit the market soon. Designed for lenders and powered by Cotality's data ecosystem, it translates complex patterns into clear opportunities - so your teams can engage with purpose and impact.

Predict likely sellers

Pinpoint which properties are more likely to be listed for sale within the next three months, based on data inputs from the Cotality property universe platform searches and activity, transfers and listings and market trends.

Proven accuracy

Tested against real-world results, the model delivers a customer segment that is 26 times more accurate than a random sample* - empowering you to prioritise outreach with confidence.

Customer-level visibility

Links predictions to your customer base, so you know exactly who to engage and when.

Timely intervention points

Supports retention, refinance and cross-sell strategies by highlighting customers at greater risk of churning.

Predict likely sellers

Pinpoint which properties are more likely to be listed for sale within the next three months, based on data inputs from the Cotality property universe platform searches and activity, transfers and listings and market trends.

Proven accuracy

Tested against real-world results, the model delivers a customer segment that is 26 times more accurate than a random sample* - empowering you to prioritise outreach with confidence.

Customer-level visibility

Links predictions to your customer base, so you know exactly who to engage and when.

Timely intervention points

Supports retention, refinance and cross-sell strategies by highlighting customers at greater risk of churning.

Pricing
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