Propensity to List
Predict who’s highly likely to list
Anticipate listings before they happen
Cotality's Propensity to List model uses predictive analytics to identify properties more likely to be listed for sale in the next three months, giving lenders the foresight to engage customers at one of the most crucial points in their property journey.
Powered by a host of data inputs including platform activity, transfers and listings and market trends, this model helps you act early, retain more customers and turn risk into opportunity.
Stay one step ahead
Anticipate potential listings and connect with customers before they enter the market.
Improve retention at key moments
Engage at the churn point, when customers are most likely to refinance or switch providers.
Target with precision
Focus your marketing and communications on the customers most likely to act, based on predictive insight.
Stay one step ahead
Anticipate potential listings and connect with customers before they enter the market.
Improve retention at key moments
Engage at the churn point, when customers are most likely to refinance or switch providers.
Target with precision
Focus your marketing and communications on the customers most likely to act, based on predictive insight.
Turn insights into loyalty
Strengthen relationships with timely, relevant support that meets your customers where they are.
Predictive power, practical results
Propensity to List applies advanced modelling to identify properties likely to hit the market soon. Designed for lenders and powered by Cotality's data ecosystem, it translates complex patterns into clear opportunities - so your teams can engage with purpose and impact.
Predict likely sellers
Pinpoint which properties are more likely to be listed for sale within the next three months, based on data inputs from the Cotality property universe platform searches and activity, transfers and listings and market trends.
Proven accuracy
Tested against real-world results, the model delivers a customer segment that is 26 times more accurate than a random sample* - empowering you to prioritise outreach with confidence.
Customer-level visibility
Links predictions to your customer base, so you know exactly who to engage and when.
Timely intervention points
Supports retention, refinance and cross-sell strategies by highlighting customers at greater risk of churning.
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Predict likely sellers
Pinpoint which properties are more likely to be listed for sale within the next three months, based on data inputs from the Cotality property universe platform searches and activity, transfers and listings and market trends.
Proven accuracy
Tested against real-world results, the model delivers a customer segment that is 26 times more accurate than a random sample* - empowering you to prioritise outreach with confidence.
Customer-level visibility
Links predictions to your customer base, so you know exactly who to engage and when.
Timely intervention points
Supports retention, refinance and cross-sell strategies by highlighting customers at greater risk of churning.
FAQ
How can we help you?
Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.
* Based on internal model testing results comparing predicted high-propensity customers against randomly selected samples.
