Propensity Scores
Nationwide 6-month predictive property propensity scores
Nationwide propensity scores to inform marketing, operations, and risk strategies
Cotality’s Propensity Score models use advanced machine learning and 800+ predictive variables to estimate the likelihood of key property and customer actions over the next six months across both homeowner and renter segments.
Built on Cotality's AI-ready datasets — including public records, sales transactions, local market trends, and valuation and rental data — these scores help teams prioritize outreach, personalize experiences, strengthen attribution, forecast demand, and support risk-based decisions.
Key product attributes
- CLIP®, FIPS code, address, owner name, last market sale amount
- Propensity of the household to apply for a new purchase loan (in the next 6 months)
- Propensity of the property to be listed for sale (in the next 6 months)
- Propensity of the property to be listed for rent (in the next 6 months)
- Propensity that an equity line will open for the property (in the next 6 months)
- Propensity that a property will be the subject of a refinance loan (closed, in the next 6 months)
- AI-ready data (delivered with semantic companion files)
Pricing varies based on geography and delivery frequency.
How can we help you?
Let's get this conversation started! Our team is here to provide you with more information and answer any questions you may have.
Trying to reach us by phone?
Get in touch with our sales team at 0800 355 355.
Looking for support?
Visit our dedicated support page to find support for all our products.